Senior Consulting Manager, LATAM Practice Lead
Emerson creates winning strategies for his clients by combining McMillanDoolittle’s global retail expertise with his deep knowledge of the Latin American and US Hispanic market and consumer. As LATAM Practice Lead, he directs cross-functional teams in international and bilingual environments. He has led client engagements in diverse areas including Strategic Planning and Implementation, Consumer Insights, Operational Improvement, Organizational Design, Concept Development, and more.
He has worked with over a dozen clients across retail industries and geographies, including Grupo Axo (Mexico), GNC Mexico, Grupo Del Sol Woolworth (Mexico), Vinoteca (Mexico), Tramontina (Brazil-USA), and Good Food Holdings (US).
Prior to joining McMillanDoolittle, he completed The Home Depot’s selective Leadership Development Program and became the youngest Merchandising Planner in his division. Following this, he worked as a strategic and analytical partner for global brands at the NPD Group.
Emerson has been featured as a subject-matter expert in news media including the TD Ameritrade Network, Fox32 Chicago, and Capital.com. He was named a Consulting Magazine 2023 Rising Star of the Profession for Excellence in Client Service. He graduated from the University of Chicago where he studied behavioral psychology and neuroscience.