Director of Consumer Insights
Jill directs McMillanDoolittle’s consumer insights practice and is experienced in research development, project management, and strategic planning. Jill brings 10 years of consumer insights experience focused on retail and Millennial-focused businesses to her client engagements at McMillanDoolittle. She leverages her cross-functional knowledge in quantitative and qualitative research techniques to tell unbiased stories through data that uncover insights and identify strategic solutions for her clients.
Jill has conducted extensive work in customer experience strategy, focus group moderation, survey research, customer intercepts, and accompanied shops to assist retailers and brands in the Americas, Europe, and Oceania. Her recent clients include an impressive mix of large and small brands, such as Ben & Jerry’s, Casey’s General Stores, Samsung, Monica Vinader, The Fresh Market, Emart (Korea), and Matilda Jane Clothing.
Prior to joining McMillan Doolittle, Jill was a Senior Insights Analyst at Viacom Media Networks, where she designed and presented MTV’s proprietary audience studies to the company’s internal production teams, agency partners and advertising clients. She was responsible for understanding Millennials and advising clients on developing multimedia campaigns that resonate with this generational cohort.
Jill holds a B.A. in Economics and Psychology from Northwestern University. She has completed professional training in focus group moderation from Burke Institute.