BRANDS GOING RETAIL – Accelerating Growth through Consumer-Direct Channels
Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer.
The latest Ebeltoft Group report outlines the key insights and recommendations for Going Retail, while analyzing the trend across the globe:
Define the role of the direct-to-consumer channel within the overall strategy
Actively manage the direct-to-consumer channels with existing channels to optimize growth and profitability
Teavana's tea selection at the Beverly Center Starbucks announced they are shuttering all 379 Teavana units by the end of next year, ending a diversification strategy that began with some promise but [...]