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Our Case Studies

Every market, brand and channel faces unique challenges. We’re proud to deliver custom, practical solutions built on sound strategy, not just on what’s trendy in the industry.

Nike

Nike

One of the world’s most innovative brands, Nike is on a multi-year journey to build a direct to consumer engagement while nurturing...
All / Case Study / Specialty Retail
Samsung Electronics

Samsung Electronics

The world’s largest electronics company has been remarkably successful taking global leadership positions in categories like...
All / Case Study / Specialty Retail
Ben & Jerry’s

Ben & Jerry’s

McMillanDoolittle has worked with this beloved brand on a global basis to help translate its unique brand values and purpose...
All / Case Study / Food Service
Sonic Automotive

Sonic Automotive

Sonic operates over 100 new car dealerships across 15 states. Working on several innovation driven projects with a focus on consumer...
All / Case Study / Specialty Retail
Emart

Emart

Our twelve-year partnership with Emart, South Korea’s largest retail company, has resulted in the reimagining of this business from a hypermarket...
All / Case Study / Mass Retail
Publix

Publix

With a relationship that has extended for over twenty years, McMillanDoolittle has been proud to be associated with one of the fastest...
All / Case Study / Grocery & Convenience
Casey’s

Casey’s

As a pioneer in bringing foodservice to the convenience channel with a focus on small to mid-sized towns in the U.S., Casey’s is now the...
All / Case Study / Grocery & Convenience
P&G

P&G

Our decades long association with P&G has been centered around innovation and showcasing best practices in retail that P&G could in turn...
All / Case Study / Suppliers
Wahl

Wahl

Wahl Clipper Corporation is a global leader in hair clippers for professionals and consumers. The strong industry trend towards ecommerce...
All / Case Study / Suppliers
Outdoor Research

Outdoor Research

A high-performance outdoor gear and apparel brand, Outdoor Research (OR) has grown through product quality and retail distribution...
All / Case Study / Suppliers
Undisclosed eyewear retailer logo

Leading US Optical Retailer

A global leader in optical retail that operates hundreds of retail locations in the United States sought to address the consumer’s...
All / Case Study / Specialty Retail
Winona Capital Management

Winona Capital Management

Winona is a private equity firm focused on assisting consumer brands and retailers accelerate their growth. McMillanDoolittle has helped...
All / Case Study / Food Service