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Amanda Lai

Senior Associate

Amanda manages the day-to-day engagement activities for complex projects such as retail concept development and implementation. Amanda also provides support for McMillanDoolittle’s consumer insights practice, assisting in the development and fielding of consumer surveys, customer intercepts and focus groups. Amanda is experienced in working alongside partner firms – including real estate brokerages, architecture firms, design firms and legal teams – to ensure strong execution.

Prior to joining McMillanDoolittle, Amanda previously held project and customer management roles at PepsiCo and Maxx Marketing. At PepsiCo, Amanda managed sales and strategic product mixes for her clients as a Customer Management Senior Associate in Illinois and previously held multiple sales internships with PepsiCo in her home state of Minnesota. At Maxx Marketing, a subsidiary of WPP, Amanda supported the product development lifecycle of promotional solutions – from initial concepting to sourcing, manufacturing, and shipping – for key clients such as Kellogg’s and Dunkin’ Donuts.

Amanda holds a B.A. in Marketing, Retail Merchandising, and Global Studies from the University of Minnesota. She is actively involved as a mentor for Big Brothers Big Sisters of Chicagoland and a member of the Willow Chicago Anti-Human Trafficking Cause Group.