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Doug Weich

Affiliate Partner

Doug Weich has more than 25 years’ experience in the retail industry and has helped guide some of the nation’s most successful retailers through highly complex business transformations.

Called upon for his retail expertise by national media outlets, including ABC World News and The Wall Street Journal, and a speaker at retail’s largest conferences, Doug’s thought leadership covers omnichannel retailing and retail innovation. Doug also currently serves as Chairman Emeritus of the National Retail Federation’s Associate Member Council.

Doug is founder and CEO of Sophelle, a leader in Retail Transformation. Doug previously co-founded and served as CTO for, an innovative leader in excess inventory solutions for manufacturers and retailers. As an IT Specialist in the Retail and Direct Marketing practice for EDS Management Consulting Services/ATKearney, he advised leading national and international retailers on best practices. Doug also served as VP of IS at Wholesale Depot, where he implemented leading-edge point-of-sale, merchandising, warehouse, distribution, financial, and database marketing systems. He began his career at Coopers & Lybrand (now PricewaterhouseCoopers). Doug earned his MBA from Northeastern University and his B.S. in Computer and Management Science from the University of Massachusetts at Amherst.