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Maddie McBride

Retail Consumer Research Analyst

Maddie is a creative and data-driven researcher who is passionate about keeping customers at the heart of innovation. With a strong foundation in both quantitative and qualitative research, Maddie has honed her skills through a series of design research and consulting experiences. She has produced deliverables for various companies, spanning industries such as technology, insurance, and retail.

Maddie enjoys synthesizing complex data, crafting compelling personas, and mapping customer journey experiences. Her expertise lies in generating actionable insights that drive meaningful change for organizations. She is a graduate of the University of Notre Dame, where she studied Economics, Human-Centered Design, and Education.