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Nike Jumps Higher: Will It Last? We Weigh in on TD Ameritrade Network

McMillanDoolittle’s Amanda Lai joined an expert panel on TD Ameritrade Network to discuss the outlook for Nike (NKE) ahead of its fourth quarter earnings release. Lai cites Nike’s long-term strategy of investing in e-commerce, scaling back wholesale partnerships, and leveraging customer data as drivers of the brand’s continued success in driving sales and gaining customer loyalty.

In line with Lai’s expectations, Nike’s fiscal fourth quarter earnings release reported after the bell yesterday topped analysts’ earning and sales estimates. Total revenue grew to $12.34 billion from $6.31 billion a year earlier, beating out investor estimates of $11.01 billion. Even as the country reopens and Americans begin to shift their spending to out of home categories, Nike continues to maintain its dominance as a global leader in athletic apparel and footwear. Watch the segment at the video link above for additional expert insights from Amanda Lai covering additional players including Lululemon and Foot Locker.

Stay up-to-date on our latest media coverage by following us on LinkedIn. And if you enjoyed this blog post, make sure to check out McMillanDoolittle’s previous segment on TD Ameritrade Network for additional insights on the athleisure category: Eye on Athleisure: McMillanDoolittle Shares Outlook on TD Ameritrade Network.

The full earnings release can be found on the Nike website.

Amanda Lai

Amanda manages McMillanDoolittle’s food retail practice and supports strategic planning, retail concept development, consumer research, and real estate analysis for a wide range of global retail clients. Since joining the team in 2017, Amanda has worked with brands across the Grocery, Restaurant, Apparel, Consumer Electronics, Automotive, and Real Estate sectors. She has been featured as a subject matter expert on TD Ameritrade, CBS News, and Chicago’s WGN Radio, and has been quoted in publications including The Chicago Tribune, Crain’s, Progressive Grocer, Drug Store News, and Convenience Store News.

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