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Lululemon Answers Call from Inclusivity-Minded Consumers; Early Take on Lululemon’s DEI Product Expansion

Since the founding of Lululemon in 1998, the rise of athletic apparel, or “athleisure” has been redefining the fashion industry. Lululemon continues to innovate within many product categories, including women’s and men’s apparel and accessories for yoga, training, running, on-the-move (OTM), and “woman-first” footwear. Joining…