Lululemon opened their experiential flagship location in the Lincoln Park neighborhood of Chicago about a year ago. A temple of sorts, the store was built to facilitate engagement between customer and brand with ample space dedicated to fostering shared experiences such as a meditation room,…
As Under Armour founder and chairmen Kevin Plank unveiled a new brand message – “The Only Way is Through” – SEC filings revealed that in the last quarter a hedge fund made a significant bet on Under Armour’s future performance. Lone Pine Capital LLC purchased a…
In one of the most anticipated bankruptcies in some time, Forever 21 officially declared Chapter 11 over the weekend, adding to the list of large retailers who have retrenched their store base or fully closed down in 2019. While many argue whether we are officially…
CHICAGO, IL- Aug. 5th, 2019 In this report McMillanDoolittle details shifting consumer expectations across all retail categories – and the blind spots the leaders of both legacy retailers and digital natives must overcome as they adapt to an integrated retail landscape. In Different Leaders /…
Finish Line has its struggles. A mall-based retailer – in a crowded space and previously focused on “just shoes” – Finish Line lost share for five years to the lifestyle merchandised Foot Locker and its own supplier’s direct-to-consumer efforts. A strategy to place 300+ shop-in-shops in…
Simon Premium Outlet VIP members received an invitation to ShopPremiumOutlets.com via email today. Members now have access to a marketplace of the retailers in Simon’s outlets, can browse products on the Simon platform and can purchase either directly from Simon’s site or be re-directed to the retailer….
Gap. Inc will shortly split in two and the cash cow that is Old Navy will leave 50% of the company to fend for itself, including the original namesake Gap brand. Gap’s trajectory for the last fifteen years has been difficult to watch (and to…
Neighborhood Goods – a re-invented department store concept – will open shortly in Plano, Texas. The 14,000 square foot location will showcase a rotating portfolio of previously digital-only consumer brands, dining options and a community space. The concept describes itself as a department store with…
Walmart continues its transformation into a true omnichannel retailer with the purchase of ELOQUII, a well-positioned digitally native brand competing in the $21 billion and growing plus-sized market. The brand will join other recent Walmart acquisitions like Moosejaw, Bonobos and ModCloth which serve their customers…
When Nike’s marketing team is humming, the brand gets noticed. Yesterday’s “Just Do It” campaign evolved beyond the world of athletics. By highlighting Colin Kaepernick’s decision to kneel during the National Anthem, Nike purposefully ran into a contentious social and political issue. Images of Nike…
