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Walmart, Continuing To Court A New Kind Of Customer, Paints It Jetblack

As the excitement of Walmart’s annual meeting dies down this week, it is pretty clear that the company is making a concerted attempt to court a more upscale consumer. The new website delivers a more lifestyle-driven experience that simplifies navigation and significantly declutters the homepage….

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Walmart Shows Off its New and Improved Website

Walmart has invested in an extensive overhaul of their online experience to be a little less like, well, Walmart. Relaunched last month, the new site creates a more lifestyle-driven experience that showcases relatable photography with more localized and personalized features that are significantly differentiated. A…

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Why Facebook May Actually Be Winning.

Over 2 billion active users visited Facebook each month in 2017.   Facebook connected those 2 billion users to 6 million advertisers and generated nearly $40 billion in advertising revenue for the company.  In turn, that marketing spend created something rare for CMO’s at brands and…

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