Earlier this month, Nike debuted its first “live concept store” in the Melrose shopping district of Los Angeles. Dubbed “Nike by Melrose,” a concept developed by members of the neighborhood. How so? The inaugural Nike Live store harnesses information from both Nike.com sales and Nike…
As the excitement of Walmart’s annual meeting dies down this week, it is pretty clear that the company is making a concerted attempt to court a more upscale consumer. The new website delivers a more lifestyle-driven experience that simplifies navigation and significantly declutters the homepage….
Walmart has invested in an extensive overhaul of their online experience to be a little less like, well, Walmart. Relaunched last month, the new site creates a more lifestyle-driven experience that showcases relatable photography with more localized and personalized features that are significantly differentiated. A…
Amazon’s acquisition of Whole Foods has been far from a smooth transition to date. Between culture clashes (the data driven approach at Amazon versus the emotional and experiential approach of Whole Foods), changes of policies to small vendors and systems integration with widely reported out…
“Data is the new oil” will be the “retail apocalypse” storyline of 2018. We will hear it – over, and over, and over again. But unlike the apocalypse storyline – a shoulder-shrugging, sky-is-falling, backward glance at the past, data as oil is a forward-looking call…
Over 2 billion active users visited Facebook each month in 2017. Facebook connected those 2 billion users to 6 million advertisers and generated nearly $40 billion in advertising revenue for the company. In turn, that marketing spend created something rare for CMO’s at brands and…
Retail bankruptcies in 2018 are starting off similarly to the way 2017 finished up with wave after wave of prominent retailers filing for bankruptcy. The latest casualty of Retailmageddon is Nine West, the iconic seller of shoes who will no longer be selling footwear as their saga…
The news swirling around Toys R Us these past few weeks is grim. The likelihood of all U.S. stores closing is nearing inevitability as the chain faces liquidation in the U.S. and other global markets, seeking buyers for its more sustainable operations in Canada, Asia and…
Aldi and Kohl’s announced a partnership where Aldi will open in up to 10 Kohl’s stores around the country. While this is hardly the first pairing of food and fashion, it is certainly a departure from the norm. And while the two must iron out…
Walmart recently announced it would be using some of the benefits from the recent tax reform to increase worker wages and benefits. While no doubt welcomed by Walmart workers, and many in the administration as a sign that tax reform is working, is there more…
