STORY – a concept described as “narrative retail” – opened in 36 physical Macy’s locations last week. Curiously, there was no digital opening. Narrative retail presents a theme-based, curated assortment that is reinvigorated with a new story every two months. It is meant to generate…
Neighborhood Goods – a re-invented department store concept – will open shortly in Plano, Texas. The 14,000 square foot location will showcase a rotating portfolio of previously digital-only consumer brands, dining options and a community space. The concept describes itself as a department store with…
“Data is the new oil” will be the “retail apocalypse” storyline of 2018. We will hear it – over, and over, and over again. But unlike the apocalypse storyline – a shoulder-shrugging, sky-is-falling, backward glance at the past, data as oil is a forward-looking call…
I stopped into the Brandless Pop-Up store, which is open for two weeks on Melrose Avenue in Santa Monica, California. Brandless has been on my radar for some time now, and our office has even ordered some of the products. Yet, I was strangely moved…
Children of the 80s and 90s will remember Sharper Image as that decade’s cutting-edge leader of gadgets. They may remember testing out high-end massage chairs in one of the 200 or so Sharper Image stores sprinkled at malls across America or owning one of the…
On Friday, Apple opened “the first in a new generation of Apple’s most significant worldwide retail locations” (Angela Ahrendts) on Chicago’s Riverwalk. Designed by London-based Foster & Partners, the exterior features a thin Macbook inspired roof, and floor-to-ceiling glass walls that blur the line between…
