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HiO Opens its 4th Location

Digital brands want low-risk physical space.  Landlords want utilized assets.  HiO, which opened its fourth location this week, is part of a cohort of concepts positioned to balance a brand’s demand for physical space with the landlord’s supply of empty locations. From a brand’s POV,…


Walmart Shows Off its New and Improved Website

Walmart has invested in an extensive overhaul of their online experience to be a little less like, well, Walmart. Relaunched last month, the new site creates a more lifestyle-driven experience that showcases relatable photography with more localized and personalized features that are significantly differentiated. A…