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Fashion

Walmart Buys ELOQUII – A Smart Move to Address an Under-served Market

Walmart continues its transformation into a true omnichannel retailer with the purchase of ELOQUII, a well-positioned digitally native brand competing in the $21 billion and growing plus-sized market. The brand will join other recent Walmart acquisitions like Moosejaw, Bonobos and ModCloth which serve their customers…

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Walmart, Continuing To Court A New Kind Of Customer, Paints It Jetblack

As the excitement of Walmart’s annual meeting dies down this week, it is pretty clear that the company is making a concerted attempt to court a more upscale consumer. The new website delivers a more lifestyle-driven experience that simplifies navigation and significantly declutters the homepage….

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Walmart Shows Off its New and Improved Website

Walmart has invested in an extensive overhaul of their online experience to be a little less like, well, Walmart. Relaunched last month, the new site creates a more lifestyle-driven experience that showcases relatable photography with more localized and personalized features that are significantly differentiated. A…

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A Sustainable Disruption of Fashion

Just as the retailers of “basics” were fundamentally ill-equipped to deal with fast fashion, fast-fashion is fundamentally ill-equipped to respond to sustainable initiatives.  This leaves an opportunity for the legacy brands to regain relevance. After a year of struggling sales and a forecast of challenged…

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