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Lululemon Answers Call from Inclusivity-Minded Consumers; Early Take on Lululemon’s DEI Product Expansion

Since the founding of Lululemon in 1998, the rise of athletic apparel, or “athleisure” has been redefining the fashion industry. Lululemon continues to innovate within many product categories, including women’s and men’s apparel and accessories for yoga, training, running, on-the-move (OTM), and “woman-first” footwear. Joining…

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Showcase at Sears?

Here’s a clever way to more effectively use excess big box store space:  Develop a destination section that brings together an exclusive set of unique, fashionable apparel and accessory brands that were previously unavailable in the market:  a great idea.  Surprisingly, Sears announced yesterday that…

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