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Who’s Winning the Race in Performance Footwear?: The Year-end Outlook for On, Nike, and Adidas

McMillanDoolittle’s Amanda Lai joined The Schwab Network’s Trading360 to discuss the outlook for footwear business On after their latest earnings release. Despite On Holding’s sliding stock performance on the day of the earnings release, Amanda expects the brand to maintain momentum against competitors like Nike and Adidas:

Amanda's interview

Photo Credit: Schwab Network

  • While financial performance doesn’t necessarily reflect the strength of the brand, On is gaining mindshare and is the “it” brand in footwear: but will consumers continue to be willing to pay full price?
  • Leftover inventory has led to other athleisure brands like Nike and Adidas to have more cautionary approaches to the holiday season, but On and Hoka are riding the wave of innovation.

Amanda Lai

Amanda manages McMillanDoolittle’s food retail practice and supports strategic planning, retail concept development, consumer research, and real estate analysis for a wide range of global retail clients. Since joining the team in 2017, Amanda has worked with brands across the Grocery, Restaurant, Apparel, Consumer Electronics, Automotive, and Real Estate sectors. She has been featured as a subject matter expert on TD Ameritrade, CBS News, and Chicago’s WGN Radio, and has been quoted in publications including The Chicago Tribune, Crain’s, Progressive Grocer, Drug Store News, and Convenience Store News.

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