Happy Earth Day from the McMillanDoolittle team! We’re thrilled to announce the release of our latest global publication that provides a blueprint for a more sustainable retail industry. This collaborative market study with the Ebeltoft Group, a consortium of global brand and retail experts, represents…
HBO Max recently premiered “Brandy Hellville & The Cult of Fast Fashion,” a documentary exposing the controversial marketing strategies, leadership, and fast fashion production practices of teenage-focused apparel chain Brandy Melville. Known for its one-size-fits-“most” approach, Brandy Melville skyrocketed to popularity among teen girls in…
As part of Walmart’s plan to cut a gigaton of emissions by 2030, the leading retailer is currently targeting reductions through strategic packaging solutions. In the global retail sector, most emissions lie in product supply chains rather than retail stores or distribution centers. As the…
With support from McMillanDoolittle, Closed Loop Partners’ Center for the Circular Economy and its Consortium to Reinvent the Retail Bag released a new playbook of solutions that retailers can use to reduce single-use bags. Featuring proven solutions to encourage shoppers to use reusable bags and…
Rothy’s latest retail concept stands out by tapping into Gen Z and Millennials’ desire for seamless omnichannel shopping convenience, sustainable consumption, and retail activism Rothy’s, a San Francisco-based, sustainable shoe and accessories company, is the latest digitally native brand to open a storefront on Chicago’s…
In honor of Earth Day, we comment on how leading brands are expanding the global opportunity of sustainability in retail to include a strategic focus on the increasingly relevant resale market. This week’s Earth Day celebration has inspired many retailers to release statements centering on…
