A global leader in optical retail with hundreds of retail locations in the United States sought to address the consumer’s changing journey as it watched digital natives enter its competitive space. Our team worked with internal groups across omnichannel, marketing, store operations, merchandising, and IT functions to develop a customer journey and store operations plan to standardize digital capabilities and enhance store productivity. As a result, the retailer implemented digital tools for Store Managers and Associates into their customer interactions to improve customer loyalty.
