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Case Study:

Samsung Electronics

The world’s largest electronics company has been remarkably successful at taking global leadership positions in categories like mobile telephones and televisions. To date, though, the company has not adopted a consistent direct to consumer strategy. Our team worked with the Samsung global team to help determine the future of their retail strategy, from Flagship stores to the creation of consistent operations standards in their formats around the world.

  • front of Samsung retail store
  • Samsung Experience Store Houston
  • inside of Samsung retail store