Wahl Clipper Corporation is a global leader in hair clippers for professionals and consumers. The strong industry trend towards ecommerce growth and Wahl’s emerging digital growth compelled an assessment of their digital core capabilities and a digital transformation at Wahl across all business divisions. We developed a global ecommerce strategy and roadmap to align the senior management team on strategy and operations across all regions (North America, EMEA, APAC and LATAM), and created a playbook for activation.
