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Case Study:

Ben & Jerry’s

We have worked with this beloved brand on a global basis to help translate its unique brand values and purpose into its retail model. Specifically, we have helped codify the strategic retail plan, create the customer experience in its retail locations, revamp the Flagship store experience and help expand the brand to new countries. This division of Unilever works on a model of “linked prosperity” with the retail stores being the best representation and communication of the company’s purpose.

  • close-up of woman holding up ice cream cone in front of Ben & Jerry's store
  • exterior of Ben & Jerry's store
  • Ben & Jerry's Chocolate Chip Cookie Dough Ice Cream