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The Brandy Melville Documentary Shines a Surprising Light on the Ingenuity of Sustainable Global Businesses

HBO Max recently premiered “Brandy Hellville & The Cult of Fast Fashion,” a documentary exposing the controversial marketing strategies, leadership, and fast fashion production practices of teenage-focused apparel chain Brandy Melville. Known for its one-size-fits-“most” approach, Brandy Melville skyrocketed to popularity among teen girls in…

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New Digitally Enabled Store from Inditex Brand Lefties Streamlines Operational Processes and Augments the Customer Experience

Last month McMillanDoolittle launched Retail Innovations 2023, our annual publication featuring cutting edge retail concepts from around the world. In this #ThemeThursday innovation feature, we highlight a new ‘digital store’ concept launched last fall by the Spanish fashion retailer Lefties. Contact us for a consultation…