fashion Archives - McMillanDoolittle

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April 19, 2024 In Sustainability

The Brandy Melville Documentary Shines a Surprising Light on the Ingenuity of Sustainable Global Businesses

HBO Max recently premiered “Brandy Hellville & The Cult of Fast Fashion,” a documentary exposing the controversial marketing strategies, leadership, and fast fashion production practices of teenage-focused apparel chain Brandy Melville. Known for its one-size-fits-“most” approach, Brandy Melville skyrocketed to popularity among teen girls in…

April 15, 2024 In Strategy

Arc’teryx Celebrates New Location with Community-Driven Grand Opening

Technical outdoor apparel brand Arc’teryx opened a new location in Chicago’s Southport Corridor this month, marking the retailer’s 4th Chicagoland area store. Our McMillanDoolittle team attended Arc’teryx’s engaging and community-centric Grand Opening event. If you’re a retailer looking to design a memorable and customer-centric experience, contact…

April 1, 2024 In Brick & Mortar

Austin’s Vibrant Retail Scene: A Spotlight on South Congress Avenue

Austin, the capital of Texas, is a vibrant, eclectic, and creative city that has recently experienced remarkable growth and transformation. Austin’s retail landscape reflects the uniqueness of the city’s culture, making it a wonderful destination to explore best in class retailers. McMillanDoolittle specializes in designing…

December 5, 2023 In Trends

McMillanDoolittle’s Picks for 2023’s Hottest Categories and Buzzing Brands to Watch

McMillanDoolittle has kept an eye on the trending categories of 2023, and we have you covered on the brands to watch in the new year. Consider this blog a resource for your holiday gift list, with great options geared toward a range of ages and…

November 21, 2023 In Brick & Mortar

Beyond Yoga, Studs, and Lip Lab Woo the Next Gen with Newly Opened Chicago Stores

We break down the latest in Gen Z and Millennial retail trends observed across recently opened Chicago locations from up-and-coming brands. At McMillanDoolittle, we always have our eye on the latest store openings and concepts as brands continue to strategically position themselves to deepen their…

November 15, 2023 In News

Who’s Winning the Race in Performance Footwear?: The Year-end Outlook for On, Nike, and Adidas

McMillanDoolittle’s Amanda Lai joined The Schwab Network’s Trading360 to discuss the outlook for footwear business On after their latest earnings release. Despite On Holding’s sliding stock performance on the day of the earnings release, Amanda expects the brand to maintain momentum against competitors like Nike and…

October 23, 2023 In International

Ralph Lauren Doubles Down on Canada: What The Brand Must Get Right to Succeed

Legendary American brand and retailer Ralph Lauren took a major step in its Canadian expansion this month, opening their first full-price store in Toronto and launching a dedicated Ecommerce site. Although Ralph Lauren has been selling merchandise in Canada for years through wholesale and outlet…

September 7, 2023 In Strategy

Sparc Group Teams Up with Chinese DTC Powerhouse Shein in a Unique Partnership

In a move that is sure to shake up the fast fashion landscape, legacy US fast fashion retailer Forever 21 and Chinese ecommerce disruptor Shein have agreed to a landmark partnership. Their forthcoming collaboration will reportedly allow the two to cross-list merchandise in their physical…

July 28, 2023 In Technology

The Smart Retailer’s Guide to Success: Harnessing Gen AI in the Fashion Industry

This year, generative AI platforms like OpenAI’s ChatGPT and Google’s Bard have gained popularity for their ability to create new content using algorithms that analyze and mirror existing data structures. However, other industries are beginning to leverage gen AI capabilities to reduce operational costs, optimize…

March 23, 2023 In Innovation

New Digitally Enabled Store from Inditex Brand Lefties Streamlines Operational Processes and Augments the Customer Experience

Last month McMillanDoolittle launched Retail Innovations 2023, our annual publication featuring cutting edge retail concepts from around the world. In this #ThemeThursday innovation feature, we highlight a new ‘digital store’ concept launched last fall by the Spanish fashion retailer Lefties. Contact us for a consultation…

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