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Awareness is on the Rise!

In today’s retail environment, consumers are more informed, and prioritizing sustainability and social responsibility efforts more than ever, forcing brands and retailers to deliver and add value. Running a retail business responsibly and with transparency is becoming increasingly more important in today’s world.

Activism centers around taking a stance on societal and political issues and being transparent on propositions which we highlight in The Global Consumer Report 2019. In this report, we profiled 14 international markets, and found that 81% of consumers feel it is important for retailers and brands employ social responsibility initiatives. 84% also feel it is important that brands and retailers care about sustainability and offer services like recycling and re-use. These topics are rising in importance across all generations.

Consumer attitudes towards responsibility

How important is it to you that retailers and brands employ social responsibility initiatives, e.g. good conditions for workers and donations to charities?

Answer: Important + very important

How important is it to you that brands and retailers care about sustainability and offer services like recycling, re-use etc. and in general take care of the environment? (very important + important)

Answer: Important + very important

Thus, social responsibility and sustainability are important issues across all age groups, and it is crucial for retailers and brands to integrate these ideas into the experience.

Hungry for more?

Find out more about Activism and gain insight into global consumer attitudes and behaviors in 14 select markets regarding sharing economy, as just one example, in The Global Consumer Report 2019

Interested in innovations? Download a copy of our Retail Innovations book here.

Alex Timion

Alex leads McMillanDoolittle’s global communications work and is the primary point of contact for Ebeltoft Group, McMillanDoolittle’s international partnership with over two dozen retail consulting member firms around the world. In this capacity, Alex coordinates collaborative project work, assists with original global studies, runs point on Ebeltoft Group’s annual publication Retail Innovations, and provides comprehensive event planning assistance for bi-annual international conferences. As a Senior Associate, Alex provides planning and presentation support for the company’s retail focused study tours and speaking engagements, including NRF’s Big Show.

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