Achieving Business Value from GenAI – Lessons from Mary Purk, Visa & Other Leaders

Nearly half of companies report that demonstrating AI business value is a top barrier to implementing Generative AI capabilities. In this Harvard Business Review article, Mary Purk—McMillanDoolittle’s resident GenAI leader and founder of the AI and Analytics Institute at Wharton—shares actionable strategies to help organizations overcome this challenge. The article features success stories from Visa, Manpower, and First Horizon Bank.

“There is a learning curve with AI. You need to think hard about the right use cases and funnel through them. You need to learn the process. You’ll learn to iterate, and you’ll get faster with it. It’s important to start, so start somewhere,” says Mary Purk. 

McMillanDoolittle is Here to Help: Our Generative AI Transformation Immersion

Led by GenAI expert Mary Purk and the McMillanDoolittle team, the Generative AI Transformation Immersion is designed to help your Senior Executive Team and Board develop an actionable plan to prioritize your Gen AI initiatives and deliver real business impact. We invite you to contact us for more information.