While we have been studying consumer trust for more than a decade at McMillanDoolittle, this year has challenged retail brands’ relationships with consumers in unprecedented ways. New proprietary research reveals that leading retail brands have fallen short of expectations when it comes to earning consumer…
This summer, McMillanDoolittle partnered with Retail Tomorrow on a four-part virtual series exploring the impact of COVID on the rapidly shifting retail landscape. Hosted by McMillanDoolittle’s Neil Stern, each episode of the Brave New Retail World series highlighted the impact of COVID on key areas…
It has been 130 days since California became the first state to order an official lockdown, causing non-essential businesses to shut their doors. As the months went on, cases continued to rise, and the murder of George Floyd led to the strengthening of the Black…
Today’s consumers are prioritizing values and holding brands accountable in new and powerful ways, especially as we face a period of uncertainty and ongoing fear stemming from the global COVID-19 pandemic. In this first of a weekly series of blog posts, we comment on how…
