While we have been studying consumer trust for more than a decade at McMillanDoolittle, this year has challenged retail brands’ relationships with consumers in unprecedented ways. New proprietary research reveals that leading retail brands have fallen short of expectations when it comes to earning consumer…
In late May and early June of this year, we fielded a proprietary survey (n = 1,920) to analyze how consumers think and feel about values-based retailing, about retail involvement in political and humanitarian issues, and to analyze the explicit and implicit elements that create…
Consumers are re-examining their priorities, challenging existing norms, and calling on brands to take action that aligns with their values, supports their communities and advances social and racial equity in new and powerful ways. The pace of this change is accelerating as never before, with…
