Announcing the release of our Direct-to-Consumer Global Research Study Download your copy of the research to explore the full report and underlying data. Our latest global publication, developed in collaboration with our international Ebeltoft Group alliance, examines how traditional and DTC brands have embraced direct-to-consumer…
The Global E-Commerce Leaders Forum (GELF) recently held a dinner event in New York City, marking GELF’s return to events after a pause in programming. The GELF community was well represented at the dinner by executives from brands such as Victoria’s Secret, Citizen Watch, Bath…
As summer comes to a close, back-to-school and back-to-college season are a make-or-break moment for retailers and brands, not only to capture sales but to cultivate loyalty and build momentum heading into the holidays. Back-to-school is a pivotal season for retailers, when families establish shopping…
When it comes to delivering the right products to the right customers, few companies are as consistently successful as Costco and Lululemon. While they operate in different retail universes—Costco as a membership-based warehouse club and Lululemon as a premium athletic apparel brand—both have built powerful…
‘NIKELAND’ Offers Consumers a Cutting-Edge Platform for Brand Engagement Nike launched its first Metaverse gaming platform in partnership with Roblox on Nov. 18. The gaming metaverse refers to a series of interconnected virtual worlds where users can leverage virtual and augmented reality, navigating these spaces…
