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Lefties facade
Photo Credit: Sixteen Nine

New Digitally Enabled Store from Inditex Brand Lefties Streamlines Operational Processes and Augments the Customer Experience

Last month McMillanDoolittle launched Retail Innovations 2023, our annual publication featuring cutting edge retail concepts from around the world. In this #ThemeThursday innovation feature, we highlight a new ‘digital store’ concept launched last fall by the Spanish fashion retailer Lefties. Contact us for a consultation on developing and implementing the latest technologies to streamline your retail processes.


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Lefties – a part of the Inditex group – is an affordable clothing retailer based in Spain that operates in 10 markets through physical stores and ecommerce. Lefties began as a bargain store to sell overstocks and grew into a prominent brand selling its own collections for women, men, and children. The brand’s new ‘digital store’ format launched in Barcelona in September of 2022 and brought many innovative solutions to its customers and employees. Innovations aimed at optimizing operational efficiency include automatic fitting room allocation, a drop box to dispose of unwanted fitting room garments, robotized online order pickup, and RFID technology to facilitate self-payment (no manned checkout lines are present). Arcade games throughout the store, touch screens to customize clothing with embroidery and patches (completed in-store in minutes), and an in-store café enhance the customer experience.

digital store format

Photo Credit: Sixteen Nine

To learn more about Lefties and other innovative new retail concepts highlighted in Retail Innovations 2023, download the latest edition of our annual report here.

You can follow along as we highlight case studies on #ThemeThursday in the weeks to come.  We invite you to join in on the conversation by commenting or messaging us on our Instagram account. There, you can get more immersed in interactive content surrounding this year’s retail innovations.

Ava Buechel

Ava provides market and consumer research, planning, and analysis support for McMillanDoolittle retail consulting projects. Her experience in marketing, digital transformation, brand strategy, and retail innovation brings an updated perspective in the fast-paced business climate of today.

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