McMillanDoolittle POV – What Categories and Brands Will Trend in 2023
As always, our team is here to help you understand the leading trends shaping retail, breakout brands across categories, and white space opportunities to catalyze your company’s growth. With 2022 coming to a close, we are taking a break from our typical content to highlight 12 trending product categories – and standout brands hand-picked by our McMillanDoolittle staff that are worth watching in 2023. See a roundup of our team’s favorite brands to watch (and shop) across 12 buzzing categories below.
1. Cool Comfort Footwear
Hoka, Lululemon, Crocs, and On made tremendous waves in the footwear industry in 2022, and many of these brands have exciting new lines or partnerships coming for 2023. The Hoka Clifton 8 is our favorite pair for walking and running – they might even help inspire more trips to the gym in the New Year.
2. Hot Food Experience Brands
For our fellow local Chicagoans, we highlight Dom’s Kitchen & Market – one of the best retail experiences Chicago has to offer. The brand opened their second store in the Old Town neighborhood this year. The store is a foodie’s paradise, offering globally inspired, locally sourced groceries and prepared foods, complete with a lively café and bar (check out our photo and video tour here). Joseph’s Classic Market in Florida offers a similar, memorable grocery retail experience.
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3. Next Gen Wearables
4. Trending Treats
Have you tried the $17 “Hailey Bieber Smoothie” from LA-based luxury supermarket Erewhon? Or what about the Fly by Jing Sichuan Chili Crisp that Gen Z and Millennial favored convenience store Foxtrot carries? These fun products are among the many trending food items that we just had to test this year. Round out the festive season by adding edible glitter to your cocktails from Fancy Sprinkles and indulge with vegan, gluten-free morsels from Deux.
5. Luxury for Less
6. Science-Backed Skincare
As self-care continued to trend in 2022, we took notice of skincare brands Youth to the People, Good Science Beauty, Augustinus Bader, and TULA. These companies focus on communicating the science behind the ingredients they use.
7. Top Learning Toys
8. Retailers Featuring BIPOC-Owned Brands
Target, Ulta, Nordstrom, and Walmart featured a variety of BIPOC-owned brands this year. Some of our favorites include skincare brand Hero Cosmetics (try their AHA Brave Body Mineral Melt!), Elaluz by influencer Camila Coelho, Fear of God Essentials, and Kindred Paper Co. (they have the cutest greeting cards).
9. Fashion Moves Forward
10. Beyond B Corporation
Hobby Lobby, Patagonia, and Ben & Jerry’s have embedded activism into the core values of their company and have committed to make lasting, positive contributions to communities and the environment. We covered Patagonia’s groundbreaking development earlier this year – founder Yvon Chouinard’s transfer of full company ownership to a trust and non-profit organization (read on here).
11. Men’s Self Care
Baxter of California, hims, and Lumin are a few of the brands trending in Men’s grooming. Hims stands out for its focus on the functional benefits of their projects. Their offering can help solve for hair loss, anxiety and depression, erectile disfunction, and more.
12. Lose the Booze
To see our full list of ‘Brands to Watch’ in 2023, check out the highlight we created on our Instagram profile. To learn more about the variety of services we offer, ranging from strategic planning to digital transformation, consumer insights and more, contact us. If you’re interested in staying up to date on our latest retail insights, follow us on LinkedIn.
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