Kitchenware Leader Our Place Opens First-Ever Store on Iconic Abbott Kinney
Founded in 2019, Our Place is a direct-to-consumer (DTC) brand best known for its viral multi-use “Always Pan,” designed to offer the functionality to replace eight traditional pieces of cookware. Our Place sells kitchen essentials including a variety of cookware, tableware and tools. Our Place has emerged alongside competitors like Caraway and Great Jones as a nascent leader in the kitchenware space, bringing clean designs, pops of color, universality, and value to kitchen products.
Since its launch, Our Place has made exciting moves such as expanding distribution to Nordstrom and featuring a limited-edition celebrity color line created by Selena Gomez. Late last month, Our Place opened its first-ever store on Abbott Kinney in Venice, California with plans to subsequently open a second location in West Hollywood. Our team visited shortly after the store’s grand opening – we share our comments and a video tour below.
Our Place’s Brick-and-Mortar Store Blends Beautiful Merchandise with Brand Values
Our Place’s mission is to bring people together through the joy of cooking and sharing food. The mission is inspired by co-founder Shiza Shahid’s immigration to America, where she bonded with friends that became family through food. The store blends experiential aspects with beautiful visual merchandising to bring the brand’s mission to life.
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- Merchandising Brings an At-Home Feel: Upon entering the store, shoppers are greeted by chairs and tables with inviting window seating before approaching the retail floor. On the retail side, the product assortment is exquisitely merchandised – sorted by color with minimal yet aesthetically pleasing pricing cards. Most of the displays included recipe cards free for shoppers to take with them to gain inspiration and inspire them to shop a whole line of products in one colorway. Towards the back of the space, a long dining table with several place settings featuring product lines offers an endearing vignette that inspires customers to imagine gathering and enjoying a special meal at any moment.
- Our Place Store Ventures into Experiential Format: In alignment with Our Place’s mission to bringing the world together through the joy of cooking, it makes sense that the first store format invites guests to gather and dine in-store. Immediately upon entry, a seating area invites shoppers to enjoy a specialty beverage from the soon-to-be-open in-house café featuring tea, boba and other drinks for purchase. A small backyard offers stadium-inspired seating that will also host events including book launches, film screenings and of course, food events.
Abbott Kinney is known for its laid back, effortlessly cool aesthetic. Our Place stands out on this street with its colorful storefront and welcoming interior. Our Place has been a key player challenging traditional kitchenware when it comes to looks and functionality. The store has been intentionally designed to add more friction in the shopping experience and encourage shoppers to stay awhile. The value of experience in retail has seen greater importance post-pandemic, and brands and retailers continue to capitalize on this consumer demand for immersive experiences. If you’re a brand or retailer looking to create a compelling in-store experience that excites loyal customers and draws in new shoppers, please contact us. Also, follow along as we share our latest retail insights on our blog, on our Instagram feed and stories, and on LinkedIn.