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Photo Credit: GELF

Join Us at the Global E-Commerce Leaders Forum (GELF) Los Angeles 2024, Including Keynotes from Shein, Manscaped, Saie and More

Mark your calendars, as February 22nd is GELF LA 2024, our annual gathering of our west coast community of international retail executives. The program theme for GELF LA 2024 is Driving Global Growth by Meeting Customers Where They Shop. As always, GELF speakers will deliver an energetic and engaging combination of international retail strategy, cross-border ecommerce tactics and best practices. Our program focuses 100% on international growth strategies – not only DTC channels, but also marketplace, wholesale and international distributor partners and how leading brands are taking a digital-first approach to global growth.

Our esteemed speaker roster for GELF LA ’24 includes Peter Pernot-Day, Head of Strategic Communications at Shein, one of the boldest international growth stories in retail today. Hear how the Shein business model is different and how they read demand cues at a local level to refine and localize their offering to meet consumers’ expectations. For more information on how Shein is reinventing fast fashion, check out our blog here.


Image Credit: Shein

Our program promises insights and best practices from brands and retailers who span the international maturity spectrum – from early-stage growth to seasoned global companies – all looking to international markets as a key strategic pillar. Regardless of the stage of international growth your company is in, the GELF LA ’24 program covers the full customer journey from top-of-the-funnel marketing through post-purchase customer experience strategies and operational solutions.

Is your company looking to international markets to accelerate your overall growth? For retailers and brands, join us as guests of McMillanDoolittle, register for a VIP pass at GELF and start your 2024 international journey with a day of networking and insights. We hope to see you there, and please say hello to McMillanDoolittle Partner and GELF Co-founder, Jim Okamura!

Jim Okamura

Jim Okamura leads the digital practice at McMillanDoolittle. Jim has over 25 years of retail strategy consulting experience, focused on digital retail transformation. His work in organization design and international ecommerce strategies has resulted in industry-leading thinking on retailer best practices and strategic planning.

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