Playboy’s first pop-up store opened in Los Angeles’ Century City Mall on October 14. The store, expected to remain open through Valentine’s Day 2023, features the brand’s own merchandise alongside products from collaborations with over ten retailers and brands. In addition to product, the store…
This summer, luxury brands invested in the power of physical retail, targeting what may be their most valuable consumer group: affluent consumers who have the ability to visit luxury vacation destinations. Brands like Chanel and Dior hosted summer pop-ups, exciting and reengaging their existing brand…
Seoul is a global leader in technology, beauty, food, music, and increasingly, world-class retailing. During a recent project with our clients in Seoul, our team visited major and up-and-coming shopping districts in this bustling metropolis and weighed in on an impressive array of pop-up retail…
