Brazilian Chocolatier Delights with Live Stream Storytelling
Trend Spotlight from RI 2021: How Leaders are Surviving and Thriving by Leaning into Extreme Experience
For almost two decades, we have been tracking cutting edge concepts from around the world through our annual Retail Innovations publication. RI2021 includes 50 global cases categorized by four megatrends: omni-integration, extreme convenience, extreme experience, and sustainable practices. This week we are spotlighting Dengo, another concept that leads in “Extreme Experience.”
If you are interested in reading more about this trend in retail, checkout our blog on Fina & Liv, a German retail concept for women undergoing treatment for various types of Cancer.
Brazilian Chocolatier Brings Brand Storytelling to Digital Channels
Founded in 2017, Dengo is a Brazilian Chocalatier and social impact business that focuses on delivering “pleasure with a purpose” through a commitment to sustainable development and sourcing through small-independent cacao farmers. Dengo’s stores are experiential centers of brand storytelling that appeal to multiple senses. The company uses unique combinations of local fruits, nuts and flavors in their chocolate creations which change each season with the harvest.
During the COVID-19 lockdowns in the country, the company quickly shifted to reinvent the online experience in a way that reflects the types of engagement that happened in the physical stores. Live streaming inside a real store where shoppers could interact with an associate in real-time, reinforced the connection between customer and brand in a digital space.
Why We are Inspired.
Dengo is an experiential retail company bringing the Brazilian tradition of chocolate making into the modern age and doing so in a socially conscious way. Their creative live streaming during the pandemic reimagined the relationship between customer and associate in the sweetest way possible given the circumstances.
For more inspiring case studies, make sure to download Your Copy of Retail Innovations 2021 here.