February 15, 2023
In
Customer Experience
More Than a Gym: Equinox Provides Aspirational Lifestyle at a Premium Price
At the turn of the year, premium fitness club Equinox made waves with its “We Don’t Speak January” initiative, banning new member registrations on January 1st. Turning away potential members during the New Year signup surge may seem counterintuitive, but this deep commitment to their…