As summer comes to a close, back-to-school and back-to-college season are a make-or-break moment for retailers and brands, not only to capture sales but to cultivate loyalty and build momentum heading into the holidays. Back-to-school is a pivotal season for retailers, when families establish shopping…
McMillanDoolittle has kept an eye on the trending categories of 2023, and we have you covered on the brands to watch in the new year. Consider this blog a resource for your holiday gift list, with great options geared toward a range of ages and…
We break down the latest in Gen Z and Millennial retail trends observed across recently opened Chicago locations from up-and-coming brands. At McMillanDoolittle, we always have our eye on the latest store openings and concepts as brands continue to strategically position themselves to deepen their…
Since the founding of Lululemon in 1998, the rise of athletic apparel, or “athleisure” has been redefining the fashion industry. Lululemon continues to innovate within many product categories, including women’s and men’s apparel and accessories for yoga, training, running, on-the-move (OTM), and “woman-first” footwear. Joining…
