McMillanDoolittle logo

Is Retailmageddon Impacting Shopping Centers?

One of my favorite arguments with colleagues concerns the state of the overall retail industry. 2017 was actually a banner year for overall retail sales, with a strong Holiday season propelling overall retail sales up 4.2%. True, sales of on-line retail grew at a significantly faster rate of nearly 13% but on a smaller base. So, everything must be great for retail, right? Not really.

At the same time, there were a record number of retail bankruptcies in 2017, followed by a number of prominent bankruptcies in 2018 (Toys R Us, Claires, Bon Ton). Overall, there was roughly two times the amount of store closures versus openings in 2017, driven by bankruptcies and mass closures.  Critically even, those openings tend to be concentrated in the value retail segment, with chains like Dollar General, Dollar Tree, Aldi, Lidl and TJ Maxx making up the lion’s share of openings. These are not mall-based retailers.

So, not a real surprise that the vacancy rate in big U.S. malls increased to 8.4% in the first quarter of 2018, up from 8.3% in the fourth quarter and the highest since the fourth quarter of 2012, according to real estate data firm Reis Inc., which studies 77 metropolitan areas.  While this isn’t evidence of a Retailmageddon, it suggests tougher times ahead for shopping center owners in the future.  This will be particularly true as more mall-based retailers, particularly large space users like department stores and apparel retailers, continue to struggle with sluggish growth.

The natural consequence of this is consolidation.  At the end of 2017, Unibail Rodmaco acquired premium shopping center owner Westfied for nearly $16 billion. And last week, Brookfield Property Partners and General Growth Properties announced a deal in which Brookfield will buy the roughly 66% stake in the mall owner it doesn’t currently own. The price of $23.50 a share was lower than many expected, a sign that even the higher quality malls that GGP owns are being hurt.

And while there are real differences between high quality “A” type shopping centers and “B/C” centers, which investors might be short-sighted on, the industry will need to be more creative in how it utilizes space. More restaurants, entertainment and lifestyle driven retail options will need to replace those traditional brick and mortar users.

While a slight increase in vacancy rates doesn’t signal doom, the warning signs are clear.

Neil Stern for Forbes

McMillanDoolittle

info@mdretail.com

McMillanDoolittle is a premier international retail consultancy bringing deep experience with world class clients. Our partners have extensive experience interpreting the retail marketplace and converting insights into successful strategies. We help clients develop innovative solutions in strategy development, the customer experience, new concepts, brand performance, retail performance improvement and retail intelligence services.

1 Comment
  • Gary Beckerman

    April 4, 2018 at 12:10 am Reply

    Thanks Neil. This piece is on the money. I frequent an A+ mall in NJ and post the holiday season a number of stores have exited. Usually with signs for new brand openings in Spring, not this go round. A Sak 5th Avenue departed one year ago with only speculation as to what is to come.

    None of this has gone unnoticed by the majority of neighborhood customers.

Post a Comment