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Retail Watch

Exploring the future of retail
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The Brandy Melville Documentary Shines a Surprising Light on the Ingenuity of Sustainable Global Businesses

HBO Max recently premiered “Brandy Hellville & The Cult of Fast Fashion,” a documentary exposing the controversial marketing strategies, leadership, and fast fashion production practices of teenage-focused apparel chain Brandy Melville. Known for its one-size-fits-“most” approach, Brandy Melville skyrocketed to popularity among teen girls in…