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Our Services

Concept Development Services

McMillanDoolittle delivers innovative retail concepts, formats and programs that win.

The reason our concepts win is because they are centered on our clients.

We understand what it takes to develop, launch and profitably operate a retail concept and act as true guides to businesses, ensuring your team is diligently involved, passionately committed and vividly reflected in every facet of concept development and execution.

Your brand’s strengths, differentiators and opportunities are the cornerstones of every McMillanDoolittle concept. As a result, our concept development services are adaptable and tailored to best fit your brand and consumer relationships.

Our Concept Development Process Includes:

  • In-depth internal, competitive and consumer discovery
  • Key issues, risk, success and opportunity assessment
  • Retail concept positioning
  • Concept strategy and pilot plan
Our Services Concept Development

From in-depth internal, competitive and consumer research to creative and planning, our concept development services examine the big picture to deliver big impact.

Our Services

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STRATEGIC PLANNING
Personalized guidance from inspiration to implementation to impact.

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CONCEPT DEVELOPMENT
Big ideas dreamed, tested and built around your goals.

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PERFORMANCE IMPROVEMENT
Optimized operation driving physical and digital channel success and management momentum you can measure.

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CUSTOMER INSIGHTS & EXPERIENCE DESIGN
Understanding customers and shaping a physical and digital customer journey that reinforces your brand.

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RETAIL INTELLIGENCE
Invaluable knowledge and insights from true retail experts.

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INVESTOR SERVICES
Strategy that sparks and sustains investments, growth and opportunity.