Pleasing – Harry Styles’ beauty and lifestyle brand – recently arrived in Chicago with a retro, space-themed pop-up dubbed the “Pleasing AstroMilk Bar.” Located in Wicker Park, this imaginative and immersive pop-up introduces Pleasing’s latest product line – the AstroMilk nail polish collection, named for…
After Abandoning its Northward Expansion Plans, Ulta Beauty will Partner with Grupo Axo to Enter Mexico in 2025 What’s in it for Ulta Beauty and Grupo Axo? On the heels of another strong year, Ulta announced last week that it will expand into Mexico in…
It’s no secret that brands, retailers, and American culture have long marketed and celebrated youth – often with the not-so-subtle implication that aging should be counteracted, reversed, or at least disguised. Ageism has long plagued US retail with a bias toward marketing and catering to…
Throughout uncertain times in 2022, the beauty industry has demonstrated resilience, and beauty retailers and mass players alike have taken note. The continued strength of the beauty category can be attributed to a myriad of factors, including the return to physical offices and in-person events…
During the Covid-19 pandemic customers relied on curbside pickup, buy online, pick up in store and home delivery to shop for essentials while physically distancing from others. And although retailers were quick to offer and expand these services, they are continually looking for new ways…
Retail partnerships work to combine the strengths of brands and retailers to create newness in familiar stores, promote brand awareness, and establish a unique and exciting customer experience. Two strategic beauty partnerships recently opened their doors this summer – Ulta Beauty shop-in-shops at Target and…
Allure brings its beauty know-how to Lafayette St. in Manhattan’s SoHo neighborhood, attracting beauty savvy consumers with a suite of technology-based experiences. The Allure Beauty Store showcases a curated collection of over 270 products, merchandised according to editorial headlines rather than traditional brand or category…
