An Interview with U.S. Grocery Disruptor Don Fitzgerald, Tour His Latest Experiential Grocery Concept: Dom’s Kitchen & Market
Every month, one of our partners from our global alliance of retail and brand consulting firms, Ebeltoft Group, will share an innovative case from their country. This month it was our turn. Amanda Lai, Director at McMillanDoolittle, visited Chicago based grocer Dom’s Kitchen & Market to interview its Co-CEO Don Fitzgerald — a leader in the US grocery industry — about the globally inspired, locally sourced grocery concept.
In the video we take a tour of the grocer’s innovative second location which opened in November. Don shares what inspired the interactive hybrid kitchen and market and how the concept invites customers to linger for a food experience. Don also explains what differentiates Dom’s Kitchen & Market from other grocers in the industry and how the team has built a unique program to foster strong customer loyalty.