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Image Source: Amazon

Amazon, Target, and Walmart Battle for Summer Shopping Dollars

What began as Amazon’s Prime Day promotional event in July has evolved into a full-fledged promotional week, with Target, Walmart, and others participating in what some are now calling “Black Friday in July”.  Will consumer demand for discretionary goods match last year’s high levels? Can Amazon maintain share amid increasing competition? Who will succeed in the ever-important contest for subscribers and loyalty members?

Practice Lead Emerson Delgado joined the TD Ameritrade Network to discuss the promotional week outlook for Amazon and Target:

Image Source: Twitter

Key Dates:

  • Target Circle Week July 9-15
  • Amazon Prime Day July 11-12
  • Walmart+ Week July 10-13

Emerson Delgado

Emerson leads McMillanDoolittle projects from start to completion, working collaboratively with client and internal stakeholders on strategic growth planning, digital transformation, consumer insights, and operational implementation initiatives.

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