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Digital Marketplaces
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Digital Marketplaces: A Global Study of Your Next Growth Channel

We are excited to announce the release of our latest global publication, “Digital Marketplaces: A Global Study of Your Next Growth Channel.” This collaborative market study with the Ebeltoft Group, a consortium of global brand and retail experts, captures the current state of marketplaces and provides insight into how companies can harness this channel for unprecedented growth. We evaluated nearly 40 marketplaces, including global leaders and niche players, across 11 countries such as the United States, France, Spain, and Romania.

Download a copy of our whitepaper to explore:

  • A global evaluation of how marketplaces promote seller brand control and provide opportunities for sellers to protect and grow their brand
  • Key insights into the state of data and insights sharing with sellers through marketplace programs and tools
  • An examination of how hybrid marketplaces add value to retailers’ positioning and the potential to disrupt traditional marketplaces
  • Case studies of differentiated marketplace leaders, including Walmart (US and Mexico), Maisons Du Monde (France), eMag (Romania), Miravia (Spain), and more

With a projected global 2024 gross merchandise value of $3.8 trillion, digital marketplaces are commanding greater investment and attention from traditional retailers and branded manufacturers. This whitepaper considers the role of both brands and retailers in redefining the role of marketplaces.

  • Traditional retailers: Is evolving to a marketplace business model right for your retail brand, and what are the key success factors?
  • Branded manufacturers: Which marketplaces are right for your brand and your growth ambitions? Which marketplaces provide added value to their third-party sellers in the form of programs and technology tools?

Contact our team today by emailing Jim Okamura at jokamura@mdretail.com to discuss how these findings apply to your business, and read more about our 25+ years of experience with digital transformation here.

Jim Okamura

jokamura@mdretail.com

Jim Okamura leads the digital practice at McMillanDoolittle. Jim has over 25 years of retail strategy consulting experience, focused on digital retail transformation. His work in organization design and international ecommerce strategies has resulted in industry-leading thinking on retailer best practices and strategic planning.

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