This week, Amazon made headlines with their inaugural Prime Early Access sale, which gave members early access to holiday deals on popular products. While this additional sales event has been criticized by some for its lack of social media buzz amidst 2 quarters of declining…
Patagonia is no stranger to prioritizing activism in its business practices – notable efforts including posting bail for company employees arrested during peaceful protest and enacting a self-imposed ‘Earth Tax,’ where the company donates 1% of all profits to environmental nonprofits globally. Patagonia’s founder Yvon…
It’s no secret that brands, retailers, and American culture have long marketed and celebrated youth – often with the not-so-subtle implication that aging should be counteracted, reversed, or at least disguised. Ageism has long plagued US retail with a bias toward marketing and catering to…
Pinduoduo, one of China’s leading e-commerce platforms, launched its sister shopping platform, Temu, in the United States. The e-commerce giant did so quietly, making no public announcements on company platforms. While Temu is committed to offering customers a wide product assortment at competitive prices, it…
Throughout uncertain times in 2022, the beauty industry has demonstrated resilience, and beauty retailers and mass players alike have taken note. The continued strength of the beauty category can be attributed to a myriad of factors, including the return to physical offices and in-person events…
Walmart partnered with Getaway to create small-format outdoors stores at Getaway campsites, branded as The General Store by Walmart. Getaway is a nature and outdoors company that places tiny cabins approximately two hours from major cities. With no Wifi, users are encouraged to unplug and…
This summer, luxury brands invested in the power of physical retail, targeting what may be their most valuable consumer group: affluent consumers who have the ability to visit luxury vacation destinations. Brands like Chanel and Dior hosted summer pop-ups, exciting and reengaging their existing brand…
Back when 10-minute delivery startups were surging, we predicted these “rapid delivery” players would struggle or even perish unless they diversified their revenue streams or joined a larger ecosystem. Today’s economic conditions are exacerbating their challenges. Read on for our take on the current landscape…
Direct-to-consumer (DTC) models revolutionized retail for brands by operating with superior margins unburdened by the costs of stores or wholesale economics. Their Achilles’ heel has been the increasing costs of online customer acquisition, which has led many to struggle with profitability and turn to new…