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Reagan Jacobs

Retail Consulting Associate

Reagan is a creative analyst whose approach combines strong quantitative skillsets in consumer research, data analytics, and leading-edge retail technologies with a background in graphic design to create actionable and visually impactful strategies and innovations that deliver results for her retail clients.

Reagan has extensive experience conducting primary and secondary consumer and market research, real estate site analysis, and retail technology assessments. Reagan devotes a portion of her time to supporting McMillanDoolittle’s Food Industry Practice, Consumer Insights Practice, and IT platform assessment and implementation initiatives.

Reagan has partnered with a mix of clients spanning a variety of retail verticals including recent engagements with Good Food Holdings, Sprouts, Sonic Automotive, Bridgestone Americas (Firestone Complete Auto Care), Emart (South Korea) and more.

Reagan serves as McMillanDoolittle’s in-house Google Analytics and Esri expert, is a frequent contributor to McMillanDoolittle’s thought pieces on the retail industry, and leverages graphic design skills to bring data and insights to life in presentations for executive audiences. Reagan holds a B.A. in Economics from the University of Notre Dame.