Ted Zittell specializes in the development of consumer experience and retailing branding strategies. Acknowledged internationally as an expert in retail branding systems, marketing communications and design, Ted Zittell focuses his considerable visual and verbal abilities on creating and managing profitable retail environments.

A senior partner in The Toronto-based Watt Design Group for 17 years, Ted developed and executed segmentation, brand and communications strategies at leading retailers, consumer product, and service clients around the globe. As President and Managing Director of Cott Corporation’s Retail Brands International, he led the creation and launch of dozens of premium retailer brand programs world-wide.

Ted describes himself as ‘retail obsessed’. With boundless enthusiasm and humor, he brings his international insights and experience to compelling customer-eye analyses of a brand in its marketplace. Sought after as an expert resource and powerful presenter, Tedh integrates left and right brain analysis to inspire professional & academic audiences on six continents, including annual brand-marketing seminars at The Harvard Business School.