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Retail Innovations 11

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BRANDS GOING RETAIL –  Accelerating Growth through Consumer-Direct Channels

Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer.

The latest Ebeltoft Group report outlines the key insights and recommendations for Going Retail, while analyzing the trend across the globe:

  • Define the role of the direct-to-consumer channel within the overall strategy
  • Actively manage the direct-to-consumer channels with existing channels to optimize growth and profitability
  • Develop direct-to-consumer competencies
  • Make it an experience and make it outstanding
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Our Recent Blogs

The Wild Retail Ride of 2016

June 21st, 2016|0 Comments

2016 has been quite the year for retail.  Retailer share prices have taken a beating over the past 12 months.  The S&P Retail Select Industry Index is down 16.57% since June 2015, and the decline [...]

Assessing LA25, Target’s innovation initiative

June 16th, 2016|0 Comments

There’s no question that Southern California is the epicenter of food retail innovation right now. From the widely reported upon opening of Whole Foods’ 365 concept in Silver Lake to Aldi’s impressive West [...]

Walmart’s Puzzling Grocery Delivery Test Exposes Its E-Commerce Dilemma

June 16th, 2016|0 Comments

When news broke Friday that Walmart plans to test the delivery of groceries via Uber and Lyft, Forbes retail contributors had some sharp reactions. We decided to evolve our email debate into a round-robin [...]

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