BRANDS GOING RETAIL – Accelerating Growth through Consumer-Direct Channels
Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer.
The latest Ebeltoft Group report outlines the key insights and recommendations for Going Retail, while analyzing the trend across the globe:
Define the role of the direct-to-consumer channel within the overall strategy
Actively manage the direct-to-consumer channels with existing channels to optimize growth and profitability
There’s no question that Southern California is the epicenter of food retail innovation right now. From the widely reported upon opening of Whole Foods’ 365 concept in Silver Lake to Aldi’s impressive West [...]
When news broke Friday that Walmart plans to test the delivery of groceries via Uber and Lyft, Forbes retail contributors had some sharp reactions. We decided to evolve our email debate into a round-robin [...]