Interpreting the retail marketplace and converting insights into successful strategies

Retail Innovations 11

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BRANDS GOING RETAIL –  Accelerating Growth through Consumer-Direct Channels

Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer.

The latest Ebeltoft Group report outlines the key insights and recommendations for Going Retail, while analyzing the trend across the globe:

  • Define the role of the direct-to-consumer channel within the overall strategy
  • Actively manage the direct-to-consumer channels with existing channels to optimize growth and profitability
  • Develop direct-to-consumer competencies
  • Make it an experience and make it outstanding
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Our Recent Blogs

Malls Owning Retailers – The Beginning of a Trend?

September 26th, 2016|0 Comments

The recent sale of Aeropostale assets to General Growth Properties and Simon Property Group has created a lot of head scratching. Some have suggested this is the start of a new trend.  We think not.  [...]

Target’s Cartweel App “Perks” Up a Bit

September 22nd, 2016|0 Comments

How Cartwheel Works Cartwheel is Target’s 3-year-old mobile app that offers shoppers hundreds of savings on products and categories of their choosing. Participating Cartwheel shoppers—of whom there are 27 million—can select from a list of [...]

Technology and Fashion, Syncing up at Fashion Week

September 13th, 2016|0 Comments

Just in time for week two of NYFW, Google and rewardStyle’s consumer facing platform, announced a new partnership which will make street style shoppable. Rachel Arthur for Forbes outlined the details of what this [...]

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