Interpreting the retail marketplace and converting insights into successful strategies

Retail Innovations 11

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BRANDS GOING RETAIL –  Accelerating Growth through Consumer-Direct Channels

Ebeltoft Group´s 2016 Brands Going Retail report studies the global trend of brands opening owned retail stores, underpinning their commitment to establish critical direct relationships with the end consumer.

The latest Ebeltoft Group report outlines the key insights and recommendations for Going Retail, while analyzing the trend across the globe:

  • Define the role of the direct-to-consumer channel within the overall strategy
  • Actively manage the direct-to-consumer channels with existing channels to optimize growth and profitability
  • Develop direct-to-consumer competencies
  • Make it an experience and make it outstanding
Learn More

Our Recent Blogs

Eataly’s Secret Formula: Founder Oscar Farinetti Will Tell You It’s a Peach

August 25th, 2016|0 Comments

We recently had the pleasure of hearing Eataly founder Oscar Farinetti share the secrets of the development of Eataly at the Latam Retail Congress held in Sao Paulo, Brazil.  It was one of the more [...]

Showcase at Sears?

August 24th, 2016|0 Comments

Here’s a clever way to more effectively use excess big box store space:  Develop a destination section that brings together an exclusive set of unique, fashionable apparel and accessory brands that were previously unavailable in [...]

Will Macy’s 100 Store Closings Help the Retailer Open a New Door?

August 17th, 2016|0 Comments

In an effort to refocus resources on high-performing stores and improve its online shoppingexperience, Macy’s announced recently that it will close 100 stores, thus reducing the retailer’s total brick-and-mortar footprint by about 15 percent. The [...]

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